Formatting guide for writers

Original artifact · Excerpt

Document basics

• Arial, 12pt
• 1.5 line spacing
• Numbered lists formatted consistently
• Headings in bold
• Word-count limits followed closely

Heading hierarchy

Titles were set as H1, main in-article sections as H2, with smaller subheadings used only when needed. The guide documented the expected sizes and hierarchy in Google Docs.

Keywords

Writers were instructed to follow the brief’s keyword requirements, keep keyphrases intact where required and avoid overstuffing. Keywords were expected to appear naturally across the article rather than being concentrated in one section.