The context
High volume only works when ownership is clear.
The client calendars were created by SEO strategists. My responsibility began where strategy met production: making sure work was assigned when due, writers had the right instructions, drafts came back on time and submitted work was ready for senior sign-off.
The articles were typically 2,500+ words, so a normal week meant tens of thousands of words moving through the editorial pipeline.
What I owned
Assignment, follow-up, editing and QA.
- Assigned work from strategist-created calendars across 6+ writers.
- Tracked deadlines and followed up on late or incomplete assignments.
- Edited long-form B2B and SEO content for structure, clarity, specificity and brand fit.
- Requested rewrites or redirected drafts when work did not meet the brief.
- Worked with SEO, account management, operations and senior management.
- Managed Embarque’s in-house content calendar separately, using performance and search insights to inform planning.
For client work, the senior strategist made final publication decisions. My role was to move the work to that point at a high editorial standard.
Artifact
The assignment tracker.
This sanitized tracker shows the operational layer: content format, topic or keyword, word count, supporting templates, editorial notes, writer assignments and dates.
Original artifact · sanitizedIdentifying client information has been removed.
Editing proof
The work did not stop at tracking.
I also edited product, landing-page and SEO copy. The examples below are cropped and sanitized to show the level of intervention without exposing internal client information.
